“Experience the Green Belt”, Germany
To assure the preservation of the Green Belt in the long term, the Federal Agency for Nature Conservation (BfN) has supported a project entitled “Experience the Green Belt” since 2007. It is intended to increase awareness of the importance of the Green Belt in the region and beyond, and improve its visibility, thus making it possible for visitors and holiday-makers to experience its landscapes with their specific history. The project includes specific measures for landscape management, the provision of uniform waymarks and signage, the creation of bicycle and hiking routes, exhibitions, and development and marketing of tourist and nature conservation offers.
Three model regions along the Green Belt have been identified for the development of appropriate marketing strategies, each focussing on a different overarching theme. A key element here is the region’s history as the former inner-German border. For each region, appropriate tourist offers have been developed, with local tourism businesses being encouraged to participate. The involvement of local crafts and other historical aspects of the region are also important.
Transboundary cooperation is also being supported in each model region. This extends not only to overcoming administrative (e.g. county or state) borders, but also borders between different disciplines such as nature conservation, agriculture, and tourism, and between the persons responsible for managing historic sites. The aim is therefore to pursue an integrative approach which makes a valuable contribution to environmentally compatible regional development in the long term.
The various stakeholders in the model regions are given professional and scientific support. General project evaluation is important here, as is the development of a uniform brand image, specialist advice and central marketing.
A wide range of offers has already been developed; these are being marketed jointly on the Internet and in brochures with “Erlebnis Grünes Band/Experience Green Belt” branding.
- Information from the Federal Agency for Nature Conservation
- Erlebnis Grünes Band / Experience the Green Belt website